You have everything prepared: Your menu, your recipes, your staff, your favorite locations, and even your vehicle itself. There’s just one thing missing from turning your food truck dreams into a living reality — the exterior design of your truck.
The look of your truck can play a large role in attracting customers, so it’s not a job that should be taken lightly or thrown together as an after-thought. You not only need an eye-catching design, you need a quality application that will last and look professional.
There are two main ways to go about applying your food truck design: paint or vinyl wrap. Each has its pros and cons.
Paint: This is the “old-fashioned” way, and if you’re going for a certain rustic or vintage look, it definitely has its appeal. It’s typically the less expensive of the two options, however it’s not likely to last as long (or might require frequent touch-ups) and you need to trust your artist completely on every detail.
Vinyl Wrap: The technology of vinyl has come a long way in recent years. You can now design the entire exterior digitally, then have it printed and applied. Putting on the wrap is not really a DIY project, however: you need a trained professional with vinyl cutting tape to get a good fit around mirrors and windows and wrap cut tape to make sure there are no trapped air bubbles. This professionalism will cost you, but the end result lasts for as long as you need it to. Another perk: the vinyl cutting tape makes it easy to strip off the entire wrap without damage to your vehicle. You can periodically update or change your design with different wraps!
Additionally, many people combine the two options, using a small vinyl decal design along with some custom painting. The opportunities to mix and match are virtually endless.
No matter which application process you choose for your truck design, one thing’s for sure: the food truck phenomenon is here to stay. Make yours stand out among the crowd with a good, high-quality design to leave your customers hungry for more! Read this for more.
